Because TikTok is so popular, you may have wondered how to build a sizable audience if you already use it or are considering using it. Additionally, you've probably thought to yourself, "When is the best time to post on TikTok?".
When it comes to figuring out the solutions to both puzzles, you aren't the only one. The truth is that it can be difficult to choose the ideal time to post content to social media. There are certainly a lot of statistics and concepts for different platforms, but trends develop and shift almost constantly. Additionally, just because you get a lot of likes and followers for a specific kind of content at a particular time of the day doesn't mean that your subsequent posts will automatically become popular.
In this article, we'll give you two crucial questions you should ask to find the best times to post on TikTok for your audience and explain how to maximize your content creation to attract a larger following. After you've addressed these issues, you'll need to figure out how to expand your audience.
Here are the results from over 100,000 posts we analyzed to find the best engagement rates, even though choosing just one best time to post on TikTok can be challenging. (all figures are in EST and do not include sectors):
Best Times to Post on TikTok:
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 AM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
A constant need for content consumption has been created by social media. People enjoy scrolling through their feeds to pass the time, whether they are looking for videos, GIFs, or links to articles. And even though creating content should always be your main priority (something we'll talk more about below), you also need to know when to engage your audience.
1. Which Country Do You Serve?
Similar to other social media sites, TikTok has a large international user base. One in seven people in Thailand, for instance, have downloaded the app. There are more than 200 million users in India, 700 million in China, and over 94 million in the USA.
What makes these numbers significant?
Indeed, having a global audience automatically affects the volume of content you create. It also affects the best time to publish content. By default, time zones determine that most of your content will be viewed during the peak times in a particular region.
How can you make the most of this information to determine when to post on TikTok?
Determine where your followers are first. The option to upgrade your regular user account to a Pro account is now available on TikTok. The new features that come with pro accounts include analytics, among other things.
Analytics will show you how many followers you have, how they are split between genders, and which top regions your followers are from. If you haven't already upgraded to a Pro account, follow these steps:.
Visit your profile by opening the app. Tap the three .s in the top right corner of your mobile phone's screen to access your privacy and settings area next. After that, click Switch to Pro Account.
Adhere to the instructions, which may include, if not already, verifying your mobile number. You'll be able to access your analytics once your account has been changed to a Pro account.
2. When Do They Typically Wake Up?
You know where your target market is. Finding out when they are awake is now necessary.
Although it might seem a little more difficult, understanding time zones is all that's required for this part. There is only about an hour and thirty minutes of time difference to take into account, for instance, if you are in Thailand and have a large following in both Thailand and India. In actuality, your posting schedule won't be affected by the small time difference.
The situation will be different if, on the other hand, you have sizable audiences in the US and the UK. In that case, you will need to plan and schedule your content to account for the eight-hour time difference.
Unfortunately, TikTok lacks any scheduling capabilities. Additionally, there are currently no social media management apps that let you post or schedule content from your TikTok account. The biggest regions from which your fans are drawn will require you to create a content schedule. It might not be attractive. However, it seems to be the only way to cover posting content for your audience (for the time being). It will also be challenging to maintain if you have audiences in nations with significant time differences.
Now that you know when to post content for your audience, let's talk about how to increase your following.
Here are six things you can do to expand your fan base:
1. Discover Your X-Factor.
You must identify your unique selling point if you want to draw in a large following. The majority of people mistakenly believe that you have an X-factor that is not a talent or physical characteristic. It's a quality or group of qualities that make you unique beyond your appearance. Your X-Factor is enhanced by your good looks and talents.
For instance, Logan Paul is renowned for his bizarre and funny videos. He has a great sense of humor. Liza Koshy is in the same boat. On social media, they both let their strong comedic personalities be seen.
Ask your loved ones what they appreciate most about you if you're unsure of your X-Factor. Instantaneously, you'll have enough to sustain you.
2. You should produce more content.
Although it seems simple, managing this one can be a challenge. More creativity is needed to produce more TikTok content. But you don't have to think of fresh ideas all the time.
In fact, it's simple to record your activities.
It's simpler to document than to continuously come up with hilarious sketches. Additionally, sharing an update with your audience on your phone is faster than planning and recording for hours to get the ideal shot.
3. Partner Up With Other TikTokers.
The act of using one social media account to share content with a new or larger audience on another is known as "cross-pollination" in the world of social media. You can access more followers by sharing your content with a fellow TikToker's audience.
The benefit?
Along the way, you'll be able to gain more new followers.
This is a common practice among brands, and it is effective.
Logan Paul and Mark Dohner collaborated in the example below. More than 546,000 people liked and shared the video.
4. Participate in challenges.
On TikTok, challenges are still a favorite and a great way to gain followers. They are a simple way to reach a sizable audience, particularly if the challenge is popular. A challenge's trending status indicates that people are interested in it. Additionally, there's a higher chance that people will see and share your video.
5.Utilize hashtags.
Social media is unimaginable without hashtags.
Content can be difficult to find without them. Additionally, it is much simpler to be found because so many people use and adhere to hashtags.
Don't choose any hashtag for your video, even though doing so will help it appear in searches. You must conduct some preliminary research. Determine the hashtags that apply to your video as well as the video's components.
On TikTok, finding hashtags is simple. First, use the search menu's first keyword. Next, click the Hashtags tab to view all hashtags containing your search term.
Even though you could choose any hashtag, be a little more specific. The hashtags that are most relevant to your search term and have a high view count should be used. Using this strategy will help TikTokers who encounter your content find it more pertinent. There is a higher likelihood that they will follow you if they like what you have produced.
6. Share previous content.
It makes sense to share older, unrecorded TikTok content. Remember how tip number one talked about sharing more content? Consequently, sharing older content is a great way to make sure that you have something new to offer your audience, even if it is a TBT moment.
Conclusion.
A number of variables play a role in increasing your TikTok following. You must first determine where your target audience is. Then, you need to establish the best time to post on TikTok based on time zone differences (yours and theirs). Together, these variables aid in determining the times that your audience will most likely be browsing the web and looking for more of your content.
But you'll need more than just the best time of day to post content if you want to increase your audience. In addition to creating more content and utilizing hashtags and collaborations, you must identify your unique quality and share it. You'll quickly be on your way to a rising follower count if you consistently use these suggestions. View Influencer Marketing Hub's analysis of when to post on Instagram in 2023.
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